Rimini Street needed an explainer video series to fill their website pages, helping customers understand their offerings in a fast, fun, digestible format—and needed a visual style developed from the ground up for their animated video style going forward.

I had a blast proposing a wide variety of visual styles for the series, incorporating feedback from client stakeholders and brand teams to ultimately land on a classic vector explainer style that kept things polished and professional, with a down-to-earth tone for balance.

From there, I acted as the full creative force behind the trio of videos: designing all the storyboards, fully animating all the videos, recording each VO in my at-home studio, and adding the finishing touches of music editing and SFX design through final renders and delivery.